Grapevine: A New Concept in Inernet Marketing

Today my browsing fingers took me to a site which has an interesting concept or rather concepts. The site is maintained in the style of a blog, with articles mainly written for young and hip female readers.You can find weekly recipes, travel guides or latest fashion tips here. But the highlight of the site will be a web serial involving four young women who are living in Chicago. This web serial is in the form of graphics with voice over. Although I didn't quite like the voices, they are too artificial. It feels as if I am listening to an ad commercial, the pitch is too high and unnatural. But still the concept of a web serial in a blog like site is unique ( as far as I know).
I like the design of the site, it's muted colors and use of soft green color here and there is effect. Though the text color should have been a little more bold. The text is too light, making it bold will make it easier to read.
Another new concept here is the internet marketing through a web serial.The girls hang out at a cafe and boutique. Now what ever they eat, drink or buy at this place is made available to the audience. If one of the characters makes a trip outside Chicago, all things related to her travel, such as airline bookings, car hire, hotel bookings etc, will be available to click and purchase. I think the strategy here is to make the web serial and its characters popular, create a following and then sell the things used by the characters. Not a bad idea,I must say.



9 May 2008 at 06:26

Do you still use free service like blogspot.com or wordpress.com but
they have less control and less features.
shift to next generation blog service which provide free websites for
your blog at free of cost.
get fully controllable (yourname.com)and more features like
forums,wiki,CMS and email services for your blog and many more free
hundreds reported 300% increase in the blog traffic and revenue
join next generation blogging services at www.hyperwebenable.com